O U R   S T O R Y

Jesse Bello-Paseka grew up in Middletown, NJ and was a sought after visual designer for over 10 years in NYC working for such companies as Frette, Joseph Abboud and Searle.  He has spent the last five years, before opening Sugarush, planning independent parties and creating customized cakes.  Primarly self-taught, he took a couple classes at I.C.E in NYC and was featured on The Food Network in a Hometown Challenge before Sugarush even opened.

Chris Paseka grew up in Belleville, NJ and was trained as an event designer and florist for over 10 years.  He spent 11 years prior to the opening of Sugarush working in commercial theater and at Disney Motion Pictures.

Chris has planned parties, special events and created merchandise for dozens of shows/movies including Wicked, …Spelling Bee, Billy Elliot, The Addams Family, “Enchanted”, “Wall-E”, “Bolt”, “Hannah Montana: 3D” and  “Swing Vote”.


We have spent many years creating "sweet" moments for 100s of people, including our own family.  Chris has a critical eye for the fine details and Jesse is a laid back whimsical sort that strives for a big impact.  Together we are a perfect pair for your next affair.

Sugarush has been featured on THE CHEW on ABC, CELEBrations with David Turtera on WETV, MAN CAVES on HGTV, DINA'S PARTY on HGTV, MOBWIVES on VH1, COMIC BOOK MEN on AMC and we have created cupcakes/cakes for Chanel, NBC, CBS, and multiple Broadway shows including Book of Mormon, Jersey Boys, Sister Act, Wicked and Come From Away.  And lets not forget Chris' big win on The Food Network!!


Amanda Porter (Chris's Sister) our managing partner spent 2.5 years as our kitchen manager and has increased her role tremendously.  Her customer service abilities and willingness to please have shot her up in the ranks.  Her dedication to our quality and service has enhanced our business.  As a Navy Vet and current reservist, she continues her service to excellence.


We have had the amazing fortune of wonderful accolades over the years.  From being voted BEST CUPCAKES in NJ to being asked to compete on The Food Network's REWRAPPED (Chris won!!), we are humbled by everything and appreciate all of the love and support we receive everyday from our wonderful friends and family to the AMAZING customers and friends who grace us with their presence and allow us to be apart of their lives.  Thank you.